OUR SERVICES ARE OUT OF THIS WORLD
Our marketing services team can provide end-to-end campaign delivery or simply help with specific areas such as segmentation, market research, strategy, design, copywriting or delivery. Our communication team can develop your sales pipeline further still with highly focused personal email or telephone selling campaigns.
With over 50 people working together under one roof, you can be sure we have the expertise and resource to help you market successfully to schools and colleges.
Digital marketing is where we showcase our segmentation skills. Combining dynamic content with behavioural activity, we consistently deliver high return on investment for all our digital marketing customers.Read More
Direct Mail is an essential element in your communication strategy to schools.
Our sales team will show you how to take advantage of the intelligence gained through digital activity to power postal campaigns.Read More
We have a 20-seat in-house call centre delivering bespoke sales campaigns. Using telephone and one-2-one emails our team delivers a first class extension to your existing sales operation.Read More
We’ve been delivering market research insight for companies working in education for more than two decades. In that time, we’ve learnt a thing or two about how best to poll teachers and gather useful and accurate information.Read More
Data is the beating heart of our business. We are data experts. Every piece of work we deliver uses our expertise in managing, developing and manipulating data to deliver successful outcomes.
We currently manage in excess of £6 billion of financial data for UK education suppliers.
Whether you need full scale data management, data cleansing or simply need to purchase data for a campaign, you can trust EdCo to deliver.
Clean and accurate data is essential. With the academy programme showing no sign of slowing down 1,000s of schools continue to change name each year.Read More
Your sales data tells a story. Often these stories are hidden away and far from obvious. Our analytics tools uncover the trends and correlations that give you the facts and figures you need to drive your business forward.Read More
We can sell you a simple data list but we would far rather sell you a dynamic list that provides you with the data tags you need to deliver a successful marketing campaign. Data can be purchased for one off use or multiple use.Read More
Segmentation is the art of saying the right thing to the right people at the right time. We've invested 20 years perfecting segmentation strategies for education suppliers.Read More
Outsourcing important functions such as sales order processing, help desk or credit control can be a risky business if your partner does not understand your customers. Here at EdCo we provide outsourcing solutions for many of the UK's most successful companies as well as for events such as World Book Day & previously London 2012. Every solution is different.
If you'd like to discuss, in confidence, how we can help you to focus on growing rather than simply running your business, please do get in touch.
EdCo provide full service solutions for a number of high profile education suppliers. From order taking to credit control and everything in between. We have a solution to fit your business need.Read More
Everyone occasionally needs a helping hand and EdCo can be your helping had when it comes to providing a help desk solution for your customers.Read More
Our marketing services team are experts in delivering successful digital campaigns to the education sector.
We focus on results and work hard to ensure that your communications are optimised and provide the maximum return on investment.
We can provide:
Contact us to learn more about how we can improve your digital marketing to schools and colleges.
Direct Mail is an essential element in your communication strategy to schools. Our sales team will show you how to take advantage of the intelligence gained through digital activity to power postal campaigns.
Monitoring teachers who repeatedly open and click but do not convert, and then sending a focussed direct mail piece, can successfully close that sale. Identifying teachers who are not responding to your digital campaigns, and sending them an alternative offer by post, stretches the reach of your campaign even further.
Connect your direct mail messages with segmentation powered by Education List demographics and you significantly increase return on investment. It’s not necessarily about reducing the overall universe you are contacting but making sure that what you say to each group resonates and has impact.
EdCo can integrate direct mail activity into your marketing project. We will ensure design, content and scheduling complements your digital delivery and organise print and fulfilment through our trusted partners.
Talk to our sales team now and let EdCo co-ordinate and deliver for you.
We have a 20-seat in-house call centre delivering bespoke sales campaigns. Using both telephone and one-2-one emails our team delivers a first class extension to your existing sales operation.
Every campaign we do is tailored to the client requirements. Every campaign is meticulously managed against pre-agreed KPI’s with very clear ‘stop / go’ metrics. Detailed below are just some examples of the work we do.
Appointment making – working for a number of the UK’s largest companies we provide fulltime appointment making assistance. External sales people are partnered with one of our Comms team who delivers targeted digital campaigns following up with personal emails and phone calls to secure qualified face to face appointments.
Webinar bookings – webinars are fast becoming one of the most popular ways to present digital solutions to teachers cost effectively. Our Comms team have booked 1,000s of teachers onto many different types of webinars. A popular approach is to support a digital campaign with one-2-one emails and phone calls where a teacher has shown genuine digital interest e.g. has downloaded a whitepaper and visited your website.
Case study creation – case studies are a very important and powerful way to demonstrate the impact your product or service can make. Often companies simply don’t have the time to identify, interview and negotiate with customers to create powerful examples of their work. Our Comms team can manage the entire process from start to finish.
We’ve been delivering insight for companies working in education for more than two decades. In that time, we’ve learnt a thing or two about how best to poll teachers and gather useful and accurate information. Our 100% education focus gives us a genuine edge over generic research companies. Our extensive knowledge of the sector allows us to create engaging and relevant surveys. It also ensures we position questions at the right level and have the expertise to interpret results.
Our survey work is always delivered alongside the Education List, our extensive database of UK education. Fingerprint tracking software enables us to match survey results against the demographic data held in our database. This allows us to extrapolate findings and provide vital context.
Much of our research is conducted through our teacher-facing Classroom Voice brand. This ensures results are independent of any brand association or commercial bias. Classroom voice has access to over 400,000 named teachers allowing you to select the perfect target audience for your research.
In addition to survey work we also make extensive use of telephone interviews and remote or face to face focus groups.
If you have any research requirements, please get in touch with your account manager or one of our sales team. We are always very happy to provide a free consultation at a time and place to suit.
Clean and accurate data is essential. With the academy programme showing no sign of slowing down, thousands of schools continue to change name each year. Even the most diligent internal team could be forgiven for failing to stay on top of this.
Our data management team have developed sophisticated data cleansing tools that allows us to clean and enhance your data quickly and cost effectively.
Your customer sales data tells a story. Often these stories are hidden away and far from obvious. Our analytics tools uncover the trends and correlations that give you the facts and figures you need to drive your business forward.
A high-performing primary school is three times as likely to be a customer as a low-performing school – assuming you have been marketing to all schools this could be a cause for concern. If your product should be beneficial to all schools why are low-performing schools less interested? Is your marketing message only appealing to high-performers? Do you need to address the specific concerns of struggling schools in your next e-mail?
Your average order value in the state sector is three times that of the independent sector – is it time to migrate some of your marketing budget away from the independent sector and focus it where you make good profits?
90% of customers who have purchased Product B from you had already purchased Product A – do you have a gateway product? If so perhaps you should split your marketing into prospecting and cross selling strategies.
We can, of course, sell you a simple data list but we would far rather sell you a dynamic list that provides you with the data tags you need to deliver a successful marketing campaign.
Data can be purchased for one off or multiple use. It can be supplied on a constantly updating basis or as a once only data feed. Below are just some of the ways the data can be provided.
Data Filters (some examples)
Data items (some examples)
We really are very flexible so please contact us to discuss any specific requirements.
Some people believe that the Greek philosopher Aristotle was the first person to write about segmentation. In his book Rhetoric, he stated that arguments should be tailored to suit your audience and that specifically they should appeal to different ideas and ideals.
2,400 years on little has changed. Segmentation is a vital part of marketing strategy and it is essential that you tailor your messaging to suit your audience and their different needs and environments.
The Education List has been designed to support you and your segmentation strategies.
7 simple & effective ways to use the Education List for segmentation
1. By Size – does your product or service deliver the same benefits to very large and very small schools? Do you need flexible pricing for smaller schools?
2. By funding type – will independent schools have the same purchasing requirements as their state counterparts? State schools have access to Pupil Premium funding, independent schools do not. Does this need to be considered within your contact strategy?
3. By performance trend – schools with declining performance will react better to power words such as ‘improvement’ whereas schools performing at the highest level will react better to power words such as ‘retain’
4. By EAL – A high ratio of English as a foreign language students in a classroom presents additional teaching challenges. Does your product support these challenges? If so tell the schools with high EAL how it helps, but perhaps focus on a different benefit where EAL is low
5. By Location – if you can reference case studies in your marketing why not make the case studies geographically relevant? Also, don’t forget that the National Curriculum only operates in England, Wales and Northern Ireland.
6. By ICT Spend – if your product is digital, maybe you should concentrate your marketing budget on schools with a history of investing in ICT
7. By customer/prospect – make sure you recognise your customers in your strategy. If you need your customers mapped against your target list we can help, quickly and accurately
These days it just isn’t acceptable to let your customer service slip. No matter how good your product or service, if you let customers down then the news spreads fast.
We understand that you need and want to get on with what you are good at – creating fantastic products and services for the education sector – but you are just too busy answering phones, chasing invoices and processing payments.
That’s why we created our ‘done for you’ dedicated customer services team. The first thing that sets us apart from other suppliers is that we understand education. In fact, every member of our customer services team lives and breathes education, from the time they wake up to the time they knock off for the day.
Understanding the education sector is essential, but it is not the whole story. Our customer service team members really get to know about the organisation’s products and services, as well as the way it does business. So when you entrust your customer service to us you can be sure that your brand is in safe hands.
We tailor our ‘done for you’ service for every client. Take the complete package, or choose from:
So for first class and specialist education supply customer service, you really need to talk to us. Call us now on 01634 729888.
The challenge with running any support line or helpdesk is getting staffing levels right. Just having sufficient coverage on the phones at certain times of the day, at certain points during the school calendar, can require many more staff than you ever planned for. Yet at other times you have helpdesk staff sitting idle. It’s a huge waste of resources.
From time to time, everyone needs a helping hand. And when it comes to helpdesks, we are here for you. With our dedicated helpdesk team based in Rochester, Kent, we are able to commit as few or as many team members as required at any one time. So you can relax knowing that whatever happens, your helpdesk will run smoothly.
We understand just what a crucial business function a helpdesk can be, and its effect on your brand and reputation in the marketplace. That’s why we pride ourselves on offering what we believe is the best solution for education suppliers in the UK today:
So if you run a helpdesk, whether it’s all the time, or just for a few days each year, you really need to talk to us. Call us now on 01634 729888.
We'd love to visit you, or have you visit us
The Education Company Ltd
Sir Thomas Longley Road
Sales: 01634 729887
Client Services: 01634 729800
General Enquiries: 01634 729888
Client Services: firstname.lastname@example.org
General Enquiries: email@example.com