Communication with a personal touch
EdCo's in-house 1-2-1 team have delivered bespoke sales and promotional campaigns to schools for over 20 years. Our team offers a first-class extension to your existing sales operation utilising both the telephone and 1-2-1 emails. This work is often underpinned by other marketing activities to avoid inefficient 'cold-calling'.
Campaigns are tailored to our clients' requirements and use SPIRIT to ensure personalised messaging using the data within our SPIRIT database. An experience Campaign Manager manages every campaign with pre-agreed KPIs and crystal-clear reporting.
Below are just some examples of the 1-2-1 activity we carry out:
- Appointment making – working for a number of the UK’s largest companies we provide full-time appointment making assistance.
- Webinar bookings – webinars are fast becoming one of the most popular ways to present digital solutions to teachers cost effectively. Our team have booked thousands of teachers onto many different types of webinars. A typical approach involves supporting a digital campaign with 1-2-1 emails and phone calls where a teacher has shown genuine digital interest, e.g. has downloaded a whitepaper and visited your website.
- Case study and testimonial creation – case studies are a significant and influential way to demonstrate the impact your product or service can make. Often companies don’t have the time to identify, interview and negotiate with customers to create powerful examples of their work. EdCo's team can manage the entire process from start to finish.
“The Education Company are fundamental to our operation. Their fantastic reach, incredible team and beautiful design work allow us to operate successfully in a very competitive market.”Oliver Shurville, Shurville Publishing